Embedded Finance has, despite its name, taken the non financial world by storm. The ability to open up financial services in ways we had previously never thought possible, makes this award truly groundbreaking. From travel agents offering up repayment schemes on the fly to the humble payment within your ride sharing application.
Embedded finance has enabled a wealth of options for merchants, including seamless integrated payments and personalised point of sale insurance to name just a few. Whoever wins this award is not only leading the industry, but also the ways people and businesses understand the very concept of finance. How are you opening up financial service opportunities in non-financial sectors?