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Monzo Bus

Entered in: WOW moment in Consumer banking

We painted some double decker buses the same colour as our bank card (hot coral). We got Dougie Decker, a totally real reporter, to go to the bus depot to get the scoop. In the video, Dougie is buzzing with excitement. He's very excited about our buses, even though the depot is practically empty and there's only 2 bored people waiting to board it. He interviews a bus driver who's non plussed about the whole thing, then gets many selfies with the bus and encourages people to take one too. We see a montage of selfies where Dougie is deliriously happy, while some Tweets from confused people roll across the screen.