Unlocking Consumer Insights with FreedomPay: Revolutionising Fintech

Entered in: Data Insights

Cedric Lourie, VP of Digital Development at FreedomPay outlines the value of data-driven insights in enhancing customer relationships Our Business Intelligence platform allows merchants to create and study any type of consumer segment. Maybe it’s their highest spenders, the consumer spending on certain products, or consumers they haven’t seen in a long time. The consumer segmentation engine within our BI platform allows merchants to generate these, so they can take action to drive their behavior and enhance their overall consumer experience.

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