To encourage improvement in customers’ financial wellness, banks must start with engagement and a high level of personalization. Banks continue to rely heavily on PFMs, however, a report on how many times a customer ate at a restaurant last month and the total that could have been saved instead is a very negative approach and not encouraging. Finotta helps banks differentiate their mobile banking apps with its Personalized Financial Guidance technology that focuses on guiding (keyword) customers through their individual financial journey, regardless of where they are or where they’ve been.
Finotta’s Personified Platform Helps Financial Institutions Create New Revenue Stream, Generate Deposits
Entered in: Consumer Banking