Orchestrating Consumer Data to Establish Trust

Entered in: Artificial Intelligence

As Generative Artificial Intelligence (GAI) gains popularity among fraudsters, it is becoming trickier for business and organizations to navigate and protect their revenue, customers and brand identity. As data breaches become common and Authorized Push Payments (APP) scams dominate the entire fraud ecosystems, the need to orchestrate data and identify a transaction's true identity is mission critical. ACI's digital identity services orchestrates and validates a consumer's identity from over 10,000 data points and decision transactions in real-time to avoid customer attrition for business, loss of genuine revenue and reduce operational cost.

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